Q.1. (a) Review Figure 1 and identify which segmentation approach/approaches should Lucid use to identify the target audience for its Lucid Air vehicle. Use research to support your answer. Figure 1: Segmentation Approaches Geographic segmentation Psychographic segmentation Demographic segmentation Behavioral segmentation (b) Using the segmentation approaches listed in Figure 1, develop a customer profile for Lucid Air.

Q.2. With regard to the levels of segmentation listed in Figure 2, what recommendation(s) would you make to Lucid, i.e., which approach should the company use and over what period of time? Explain your answer and include any related risks/downsides associated with the recommendation(s). (Figure 2: Levels of Segmentation Full Market Coverage serving all segments with all the products they may need Mass Marketing selling one product to all segments Single-Segment Specialization focus on niche market Multiple Segment Specialization akin to differentiated marketing Individual Marketing micro or one-to one marketing

Q.3. Identify and explain the current product life cycle stage for battery electric vehicles (at the industry level). Use research/data to support/justify your answer(b) Identify and explain the current adopter category (see Figure 4) for battery electric vehicles.(c) Using the product life cycle stage that you identified in part (a), what recommendations would you give to Lucid with regard to product, pricing, promotion, and place/distribution. Provide detailed explanation of each strategy