Q1. An industry constitutes five firms, Elevation Partners, FTV Capital. Tango Card, EBANX, Sitehands. The Sales Revenue and Number of Customers of the various firms are listed below

Company	Sales Revenue	Number of Customers
Elevation Partners	2,000,000	300,000
FTV Capital	900,000	150,000
Tango Card	3,000,000	120,000
EBANX	600,000	70,000
Sitehands	700,000	130,000

1. From the table above, calculate on monetary basis the market share of each company.
2. As a marketing manager at EBANX what strategies will be appropriate to increase the market share of the organization.

3. In the first month of a new financial year for FTV Capital, the total sales were 1,000,000, while in second month they went up to 1,200,000. In the third month however, sales went down to 800,000. Calculate the month on month growth rate for the FTV Capital. Explain to management what is happening and suggest remedies to curb the situation.

4. 15 road shows of Tango Card company yielded 10,000 new customers out 50,000 targeted customers, Social Media Campaigns yielded 50,000 customers as 800,000 were targeted, Big Fat Zero promotion yielded 75,000 whereas 1,000,000 were targeted, and Personal Selling resulted in acquiring 60,000 out of 250,000 targeted. Calculate acquisition rate for each activity.
5. e. EBANX Ltd started the new financial year with 80,000 customers. In the course of the year, their marketing efforts yielded 120,000 new customers and but the number of customers as at now (end of year) is 140,000. Calculate customer retention rate and suggest an appropriate strategy on the way forward.