Q1. An understanding of the forces in the external marketing environment is critical to the success of any company. Identify five macro forces and explain how they can contribute to the success of a fruit juice manufacturing company

Q2. Examine the concept of celebrity endorsement and discuss its merits and demerits to a young entrepreneur who wants to use it to promote his products.

Q3. Market orientation is an important marketing philosophy. Using any company of your choice, discuss how this practice can be introduced into a business

Q4. The Milo brand, the number one brand in Ghana has recently come under serious competitor attack. As a Strategy consultant to Nestle Ghana limited, state and discuss five strategic options available for protecting and increasing the market share of the brand