Q1 and Q2 Q1 I haven't choose snack but i already chosen the country ( china) please help me to solve this Your company manufactures local delicacies and snacks from various parts of Malaysia which are presently locally Your managing director is keen to expand his business into one of the emerging markets of China country You have been asked to conduct market research into those countries and assess the attractiveness of the countries concerned and to select the best option for the initial expansion report to the Board on how you would evaluate the countries concerned, the market entry strategy to be adopted and the degree of global integration and localisation Provide justifications for your recommendations should include information on the following Macro level analysis political legal environment economic environment social cultural environment, overall business climate of the country Micro level analysis market size market growth rate competitors both local and foreign market similarity Market entry strategies (consideration of options available) Exporting Licensing Franchising Joint venture Direct investment Global integration vs localisation Useful Websites American Marketing Association http www marketingpower com Asia One http www asia1 com sg Asia Pacific Economic Cooperation http www apecsec org sg BBC World Service http www bbc co uk worldservice Company Readiness to Export http ciber bus msu edu diagnostictools core v asp Economist, The http www economist com Financial Times, The http www financialtimes com Forbes http www forbes com GeoCities http www geocities com Globalization Guide (Monash) http www globalisationguide org index htm Global Trade Watch h ttp www citizen org trade Harvard UniversityBusiness School http www hbs edu dor India's News Net http www indiasnews net International Association of Business Communicators http www iabc com homepage htm International Herald Tribune http www iht com Wall Street Journal, The http www wsj com Wired Magazine http www wisewire com Q2 Discuss the potential benefits of regional integration

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Q1 and Q2 Q1. I haven't choose snack but i already chosen the country ( china).. please help me to solve this. Your company manufactures

Q1 and Q2

Q1. I haven't choose snack but i already chosen the country ( china).. please help me to solve this.

Your company manufactures local delicacies and snacks from various parts of Malaysia which are presently locally. Your managing director is keen to expand his business into one of the emerging markets of China country . You have been asked to conduct market research into those countries and assess the attractiveness of the countries concerned and to select the best option for the initial expansion. report to the Board on how you would evaluate the countries concerned, the market entry strategy to be adopted and the degree of global integration and localisation. Provide justifications for your recommendations.

should include information on the following: