Q1. Clearly explain the difference between Alphabet and Google. (2 pts.)

Q2. Clearly explain the two main ways that Google makes money. (4 pts.)

Q3. What is y/y revenue trend? (2 pts.)

Q4. What is y/y gross margin trend? (2 pts.)

Q5. What is y/y net margin trend? (2 pts.)

Q6. How much (in %) does Google contribute to Alphabet revenues? (2 pts.)

Q7. How much cash and cash equivalents (marketable securities) does Alphabet have on its balance sheet? (1 pt.)

Q8. How much goodwill does Alphabet have on its balance sheet? (1 pt.)

Q9. Who controls Alphabet and how (discuss Class A, B and C shares)? (4 pts.)

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