Question
Q.1. Define the term marketing dynamics and explain some of its different aspects or elements. Q2. Discuss The important aspects or elements of marketing dynamics.
Q.1. Define the term marketing dynamics and explain some of its different aspects or elements.
Q2. Discuss The important aspects or elements of marketing dynamics.
Q3. What are the kinds of market segmentation on the basis of buyer's characteristics?
Q.4. Distinguish between marketing research and market research.
Q.5. What are the scope and objectives of market research?
Q.6. What do you understand by the term 'Buyer Behavior'? Also give the model of consumer behavior.
Q.7. State the variables of consumer behavior.
Q.8. What do you mean by diffusion process in the context of consumer behavior research?
Q.9. Explain the relationship between reference groups and diffusion process.
Q.10. What are the important consumer rights that consumerism seeks to protect?
Q.11. How far will the consumer protection act 1986 promote consumer rights?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
