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Q1 Discuss and apply four marketing fundamentals by referring to your company. Q2 (10 marks) ln assumptions: a) Strength: your company's product i service is

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Q1 Discuss and apply four marketing fundamentals by referring to your company. Q2 (10 marks) ln assumptions: a) Strength: your company's product i service is obtained the most innovative product 3' service award from the industry. b) Weakness: your company's products 1 services are expensive products / services in the market. c) Opportunity: the environmental consciousness of the consumers in the market is increasing. (1) Threat: the government's new taxation policy is seriously affecting your company's protability for the coming three years. Refer to the FOUR (4) SWOT strategic implications, provide relevant marketing example to show how your company applies each implication in the assumptive situation. Justify how your application can help your company to growth in the market. (10 marks)

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