Question
Q.1 Explain in detail a)Define and discuss the phenomenon of influencers b)Critically discuss influencer marketing and the role it plays for marketing on social media
Q.1 Explain in detail
a)Define and discuss the phenomenon of influencers
b)Critically discuss influencer marketing and the role it plays for marketing on social media platforms
c)Identify influencers and propose a range of outcomes and measurements for use with an influencer marketing campaign
d)Discuss the ethical aspects of influencer marketing
Refer: Social Media Marketing: Theories and Applications
Book by Stephan Dahl
Step by Step Solution
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There are 3 Steps involved in it
Step: 1
a The phenomenon of influencers refers to individuals who have built a significant following on social media platforms and have the power to affect the opinions behaviors and purchasing decisions of t...
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Global Marketing
Authors: Svend Hollensen
8th Edition
1292251808, 9781292251806
