Q1- How did the information systems and the organization design changes implemented by Knudstorp align with the changes in business strategy? A business may have all the resources including personnel, financial, operational resources etc. but without a strategy it will be difficult to execute the strategic plans for the organizations. Since risk and uncertain elements are increasing in the highly competitive business world, organizations should follow all the advanced strategies to meet the current and future business trends. Lego has come into existence in the year 1932 and emerged as one of the leading industry in manufacturing of toys. The entire journey of the Lego been gone through the several ups and downs and faces many challenges specially in the year 2004 when they faced huge loss and crisis (Pearlson, Saunders, & Galletta, 2016). To come out from the biggest loss for Lego in the year 2004, Jorgen Knudstorp was appointed as the new CEO to analyse the issues and fill the various gaps. Since onwards Knudstorp taken the charge he completely revised all the existing strategies for the Lego and kept the primary focuses on increasing the overall productivity. Prior to the Knudstorp leadership, Lego faced the major issues in following areas: . On time delivery of products Long lead time Customer dissatisfaction Poor inventory management Knudstorp determined the new ways so that he can protect the goodwill and revenues for the Lego and quickly come out from the crisis and unfavourable situations. Towards this move, he implemented new strategies which include incentives for employees, motivate the employees to develop the innovative and profitable products and maintain the business excellence by delivering the products on time to the customers. Right from the traditional