Q1. Imagine you work as a brand manager for Big basket, and you need to build a radio ad to attract more consumers. Suggest a storyline for the advertisement?

Q2. Secondary Audience

The secondary target audience for Swiggy isn't restricted to a particular age group, gender, city, or social class. They would mostly comprise families, older couples, and friends'/colleagues' groups.

The brand's objective for the secondary group is to increase the level of their consideration.

What's the Use Case for the Secondary Audience?

Inventive Content Message for the Secondary Audience

Channels for Secondary Audience

Channel 1:

Reason:

Channel 2:

Reason:

Q 3. Tertiary Audience

This includes stakeholders like Swiggy's restaurant partners, store partners, and delivery fleet.

Finally, the objective of the tertiary group would be to increase the number of delivery partners, restaurant partners, and store partners who register on Swiggy.

What's the Use Case for the Tertiary Audience?

Inventive Content Message for the Tertiary Audience This is the campaign tagline or the key message from the brand. Think of ideas, themes, or appeals aligned with the brand's positioning. Please make sure you do not replicate any part of the content already created by Swiggy.>

Channels for Tertiary Audience

Channel 1:

Reason:

Channel 2:

Reason: