Q1. Lets say you are the Wall Street Journal (WSJ). Now, you've made the decision to market a digital product consisting of market research reports tailored for stock investors worldwide. Below, you'll find the lineup of your offerings. 1. Morning Briefing Package: a. Receive five US market reports from WSJ tailored to your industry interests. b. Get the latest overnight global news highlights relevant to your chosen industries.

2. Market-Watch Package: a. Enjoy all the digital content included in the "Morning Briefing Package." b. Gain access to stock performance forecasts for two of your selected companies, provided one hour before the NYSE opens.

3. Closing-Bell Package: a. Access all the digital content offered in the "Market-Watch Package." b. Receive stock recommendations for three companies of your interest, delivered after the stock market's closing bell. c. Stay informed with a post-market debrief, covering the key market highlights and insights.

Based on extensive market research, we have determined the distribution of Willingness To Pay (WTP) of our customers for the following packages: "Morning Briefing" "Market-Watch" "Closing-Bell 1. "Low-tier customers: $100, $150, & $300, respectively. 2. Medium-tier customers: $120, $200, & $360, respectively. 3. High-tier customers: $170, $250, & $500, respectively.

Q1-1. Which Business Strategy would you apply (Versioning or Bundling?) Q1-2. What would be the price strategies? Q1-3. What would be your final price strategy (solution)? (Show me your work)

Q2. Lets say you are the New York Times (NYT). You've made the strategic decision to offer a digital product comprising magazines and newspapers to audiences across the United States. Below, you'll find the lineup of your offerings.

1. The New York Times: The New York Times is a daily newspaper based in New York City with a worldwide readership reported in 2022 to comprise 740,000 paid print subscribers, and 8.6 million paid digital subscribers.

2. The New Yorker: The New Yorker is an American weekly magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry.

3. The New York Times Cooking: NYT Cooking is a subscription offering from The New York Times. It is a digital, cross- platform cooking service that helps users discover the world's best recipes, save and organize their cooking life and serve as an approachable guide in the kitchen. Based on extensive market research, we have determined the distribution of Willingness To Pay (WTP) of our customers for the each of the products as follows: "NY Times" "New Yorker" "NYT Cooking 1. A-type customers: $6, $14, & $30, respectively. 2. B-type customers: $12, $40, & $2, respectively. 3. C-type customers: $15, $14, & $20, respectively.

Q2-1. Which Business Strategy would you apply (Versioning or Bundling?) Q2-2. What would be the price strategies? Q2-3. What would be your final price strategy (solution)? (Show me your work)