• Q1: Relationship building is very important to marketers. Explain how these relationships are built and who are the people involved in this process.

• Q2: the chocolate company, MARS, has suffered from floatation of the Egyptian pound and lost some of its sales. Explain what kind of environment is affecting MARS, and how MARS have responded to this factor.

• Q3: Lays is an international brand of potato chips that is offered in the market in a variety of flavors that meet every taste, sizes and is sold in prices ranging from 1 SAR to 10 SAR. Mention the segmentation categories and variables that Lays uses to segment its market.

• Q4: Conduct a SWOT analysis on Maistro Pizza.

• Q5: When would the selling concept be useful?