Q1) Some believe that social marketing is primarily effective only for bigger companies with the time and capacity to manage and update their media content. Choose a local business and evaluate its effectiveness in creating customer engagement. Is the content up-to-date and relevant? How does it manage its content?

Q2) Discuss with your buddies, create an idea for a new business. Using the described step in Chapter "Designing a Customer Value-Driven Strategy and Mix". Describe your strategy and conclude with the positioning statement for your business.