You are asked to design a research to study husband/wife buying decision in Riyadh City regarding a wide variety of goods/services:

1. How will you use exploratory research to help you make the hypotheses of this study? What else can you learn from exploratory research regarding this study?
2. Based on your knowledge of the Saudi family buying behavior, state three hypotheses.
3. What are some of the practical implications of such study for marketing managers in Saudi Arabia?