Q1. Techride is a digital app-based ride-sharing company that has revolutionized the transportation industry. One of the remarkable features of the company and its app is that it connects the drivers and passengers seamlessly. Their mobile application has features like real-time tracking, cashless transactions, different categories of rides, safety of the passengers and drivers among many. Techride has a wide user base, and its digital-first approach allows for quick scalability and adaptation to market trends. A few of many features of Techride are the advanced algorithm to set dynamic pricing based on demand and supply, integration of user-friendly features, data analytics to optimize driver routs, enhanced used experience etc. On the very contrary nature are the operations of Metrocab, a well-established traditional taxi service with a history of serving the local community for decades. While Metrocab has built a strong reputation for reliability and customer service, it has been slower to adopt digital technologies compared to its digital counterpart. Key features of Metrocab are- well-maintained fleet of traditional taxis with experienced drivers, physical taxi stands strategically located in high-traffic areas, and established customer base through years of service and word-of-mouth referrals. Based on the available information and more as per your understanding on both the companies- a) Explain why valuation of digital firms having intangible assets can be different from other traditional firms? What factors are associated with their business models, growth prospects, and (5 marks | CLO 2) risk profiles? b) Can you think of additional performance and other metrices that you can use to value Techride's (5 marks | CLO 2) intangible asset that you cannot use for Metrocab?