Question
Q1. The Breakfast Cereal industry is characterized by the presence of high brand loyalty, high scale economies, and proprietary technology owned by the current incumbent
Q1.
The Breakfast Cereal industry is characterized by the presence of high brand loyalty, high scale economies, and proprietary technology owned by the current incumbent firms. This scenario indicates that in the Breakfast Cereal Production industry, the ...
Group of answer choices:
bargaining power of suppliers is most likely high
bargaining power of buyers is most likely low
threat from substitutes is most likely high
rivalry among competitors is most likely high
threat of new entrants is most likely low
Q2. Which of the following is a potential firm resource, and not an example of a capability?
Group of answer choices:
Excellent customer service
Excellent human resource management
Innovative product development
High operational efficiency
Brand reputation
Q3. When a firm is positioned (in its generic strategy) as a successful differentiator, how would it compare with an average competitor in the industry?
Group of answer choices:
It would provide less value to customers on average.
It would serve more customers than the average competitor.
It would have lower average costs.
It would serve fewer customers than the average competitor.
It would provide more value on average to customers.
Q4. Which of the following is one way that a machinery company can pursue a cost leadership strategy?
Group of answer choices:
Manufacturing its machines more efficiently by reducing raw material use
Encouraging other firms to supply to customers tools that work with its machines
Providing different ways that customers can configure its machines
Providing excellent after sales service for its machines
Building machines that do not break down frequently
Q5. In a company's annual report, the bottom margin on each page reads: "Our mission is to maximize shareholder returns by selling fidget spinners." However, there is no other discussion of this mission, either in the annual report or within the company's internal communications or discussions with employees. Based on this information, the list below includes a number of goals that the company's mission fails to meet, except one. Identify this one positive point in favor of this mission.
Group of answer choices:
Is communicated enthusiastically by the company's leaders.
Addresses the needs and expectations of shareholders.
Focuses on addressing a larger customer problem or need.
Inspires and motivates most stakeholders.
Conveys the company's larger social purpose.
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