Q1. The marketing process begins with a determination of the: A. resources of the organization B. production capabilities of the organization C. geographic location of the consumers D. skills and abilities of the employees E. needs and wants of the consumer Q2. Marketing activities include: A. personal selling B. advertising C. market research D. direct marketing E. all of the above Q3. The process of selecting a target market and creating a marketing mix to satisfy its needs is: A. market segmentation B. strategic planning C. market research D. marketing strategy E. forecast planning Q4. The four Ps of the marketing mix are: A. product, personnel, place, promotion B. profit, promotion, product, price C. product, price, place, promotion D. position, promotion, product, price E. promotion, price, packaging, product Q5. Which of the following is demonstrated when a company determines the retail store locations for its product: A. product B. place C. personnel D. price E. promotion Q6. The set of buyers that a company decides to service is the A. target market B. mass market C. internal market D. business mix E.marketing mix