Q1: To what extent should marketers be able to mine your online activity in order to target messages

at you? 10 marks

Q2: Give some examples of how your online activity results in otherwise unsolicited marketing

messaging directed at you? 10 marks

Q3: How do you envision the use of semi-private information for targeted marketing evolving over

the next decade? What does the future hold? 10 marks

Q4: What are the potential negative outcomes of marketers using data-mining techniques to target

consumers? Are there any positives for consumers? 10 marks