hello this is based on business marketing (integrated marketing communications) i need help with answering a few of these questions if anyone could help me that would be amazing and much appreciated - its very straight forward just a few questions i need help on - all the instructions and questions are in the document below - thank you :)

Please answer each question in no more than 3 bullet points or sentences. Sammie has been asked by her manager to create a "push" strategy to support a new brand of yogurt. Sammie's idea is to provide free samples in grocery stores. Sammie's manager tells her that she needs to come up with a different idea because free samples are not part of a "push" strategy. Why does Sammie's manager say that? 1 mark for 1 valid reason 1) State one reason a company might choose to promote a new product by using a press conference instead of by using a television advertisement. 1 mark for 1 valid reason 2) HealthyPet manufactures pet food which is specially formulated for dogs and cats which have arthritis and other joint problems. Describe a television advertisement (ad) that would use a testimonial advertising appeal. 1 mark for 1 valid example of a testimonial advertising appeal 3) Carolina is opening a new toy store. Describe an event marketing idea which you would recommend to Carolina. 1 mark for 1 valid event marketing idea