Q1: We often hear, consumers need to make informed decisions based on their needs, values, and priorities. What role does the power imbalance play in the dynamic between companies and consumers? Who has power and how do they wield it? Describe

Q2: To what extent should marketers consider factors other than company performance when

marketing to consumers? Explain

Q3: Give some examples of situations where you experienced questionable marketing practices? Were these experiences unethical (how and why)?