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Q1. What are key marketing related functions provided by channel intermediaries. Discuss at least three functions Transactional: Logistical: Facilitating: Q2. What are the market situations
Q1. What are key marketing related functions provided by channel intermediaries. Discuss at least three functions Transactional: Logistical: Facilitating:
Q2. What are the market situations where Intensive distribution is needed and when exclusive distribution is preferred? Intensive distribution: Exclusive distribution:
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