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Q1) Why did the Plenti loyalty program fail to catch on with U.S. shoppers? Q2) Why did Macy's decide to include in its loyalty program
| Q1) Why did the "Plenti" loyalty program fail to catch on with U.S. shoppers? |
Q2) Why did Macy's decide to include in its loyalty program those customers who don't have its branded credit card?
| Q3) What are the "three critical principles" that Macy's loyalty program should meet? |
| Q4) Based on the third assigned article, what benefits do loyalty program data offer to quick-service restaurants (QSRs) and restaurant marketers? |
| Q5) According to the 2017 LoyaltyOne Consumer Sentiment Study, what percentage of U.S. consumers are willing to buy more products or services that give them the opportunity to earn points, miles, or rewards? What are the implications of this finding for retailers? |
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
