AVATAR Company which leads the food manufacturing industry faced sudden failure in their sales. You as the marketing manager need to take in charge of this failure and overcome this problem. While you are thinking for the solution, you planned to implement the marketing research process to find the problems which make your company sales drop out. You need to provide the evidence such as, in-text citation and relevant documents.

https://www.avatarcorp.com/food.html

prepare

Introduction

Is there a clear, well-structured introduction by student about the Avatar organization? Details about the product/service?

Main Content of the report:

Discuss in detail about the marketing research process:

}Define the Problem-The foremost decision that every firm has to undertake is to find out the problem for which the research is to be conducted.

-What is to be researched (content and the scope)?

-Why the research is to be done (decisions that are to be made)?