Q1.

You are the brand manager for Garnier shampoo and you have conducted research on how consumers perceive the your brand in comparison to competing products. A ____________________ will help you show the results of your analysis.

		a product placement statement
		a market segmentation diagram
		a targeting diagram
		a positioning statement
		a perceptual map

Q2.

1. The company Unilever owns both the Axe and Dove brands. It sells both an Axe body wash as well as Dove Men+Care body wash. Each brand is targeting a different segment. The company is implementing a(n) _____ strategy.

   		layered marketing
   		concentrated marketing
   		multisegment targeting
   		market proliferation
   		undifferentiated targeting