Q10) A success of Nike and failure of Reebok suggests the importance of when attempting to expand into another market. A. Product quality B. Core-competencies C. Customer satisfaction D. Brand image 2 Q11) The case of Walt Disney \& Netflix and Fuji \& Kodak gives us an important strategic implication. These cases suggest us that core-competencies of the firm provide the basic foundation for firm's successful and this even helps firm successfully protect the threat from A. M\&A-Disruptive innovation B. Globalization-Disruptive innovation C. Disruptive Innovation-Diversification