Q1.Can Maslow's hierarchy of needs be used to offer a possible explanation as to why some consumers will resort to behaviors such as shoplifting, fraud, or outright theft?

Q2. Ask three friends about their social networking behavior. Define flow. Do you think anyone among the three friends are obtaining flow experiences from Facebook or other social networking Internet activities? Do they show any signs of addiction?

Q3. What is "consumer identity." Do products help you to express your identities? If so, which products do so? Are there certain products your friends know that you only buy?

Q4.Do you think that you possess a strong degree of self-monitoring? What types of advertisements would be most effective for people who do have a high degree of this trait? What would you suggest to advertisers who are trying to reach these consumers?