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Suppose that you work in the marketing department at the American Association of Retired Persons (AARP), an organization and interest group for individuals aged 50

Suppose that you work in the marketing department at the American Association of Retired Persons (AARP), an organization and interest group for individuals aged 50 and over. The new marketing manager, who is in her late 20s, doesn't think the website is important because older people don't use the internet. Is she right or wrong, and why?

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