Q1-Which of the following marketing objectives should a product in the introduction stage of the product life cycle have?

A.to gain awareness and stimulate trial

B.to stress differentiation

C.to maintain brand loyalty

D.to gain as much distribution as possible

Q2-Recently, Facebook has been portrayed in an unfavorable light with respect to consumers' data protection. As _____ is an important component of brand equity, this could damage Facebook over the long term.

A. notoriety

B. trustworthiness

C. ease of identification

D. family branding

Q3-_____ involves determining financial projections on bringing a new product to market and selling it in the future.

A. Concept test

B. Development

C. Screening and evaluation

D. Business analysis

Q4-When microwave ovens were in the introduction stage of the product life cycle, some consumers were willing to pay exorbitant prices for the innovative ovens. Taking advantage of this strong consumer desire, marketers set the price for microwave ovens at the highest initial price that customers with a very strong desire for the product were willing to pay. Marketers of microwave ovens were using a _____ pricing strategy.

A. skimming

B. penetration

C. prestige

D. price lining