Question
Q-2 Asian Foods was established by Mr. Anwar in 1971. The business started in two rooms of his house in which he with his wife
Q-2 Asian Foods was established by Mr. Anwar in 1971. The business started in two rooms of his house in which he with his wife use to prepare pickles, chuttnies and spices and sell in the other room. In 1975 he hired five sales people, who started selling the items in different parts of the city to consumers, restaurants and grocery stores. MR Anwar had a dream to 'make every person enjoy food with taste and health'. He always kept this in focus. In 1980 Mr. Anwar decided to establish his own outlets in the city (within two years) to sell the items. His wife gave an idea to expand the business to other parts of the country and that idea clicked to Mr. Anwar. He planned to open branches in all the major cities of Pakistan by the end of 1985. But the problem was that he did not have capacity to increase production, nor he had sufficient staff. To deal with the problem he came up with a solution. He hired employees for production, and distribution. The employees were very hard working but they could not produce desired results and their performance was not satisfactory to Mr. Anwar. The major reason was that they were not having the needed skills. Beside this factor, other factors behind poor performance were irrationally assigned jobs to people; moreover the employees sufficiently did have resources which they needed. Despite of all the problems the company kept growing in the years later. The first company profile was printed in 1986 in which he mentioned that the purpose of his business , which was to 'make meals an enjoying event for people by providing quality foods items at reasonable rates, and to earn profits through high volume of satisfying products and development of employees' . Required: a) Extract out the vision and mission of the business? b) State the strategic objective(s) of the business and what type of plans he made to accomplish them?
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