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Q3} Here is a positioning statement that someone wrote for the new LED lighting system discussed in the Usram Sylvania case: To customers interested in
Q3} Here is a positioning statement that someone wrote for the new LED lighting system discussed in the Usram Sylvania case: To customers interested in buying light bulbs, Lightify from Sylvania is a smart LED lighting system that enables customers to create a luxurious and relaxing ambience in their homes while reducing electricity expenses at the same time. Please critique this statement based on the discussions in class about the properties of a good positioning statement. In what ways would you improve this positioning statement
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