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Q3 Starbucks Corporation (also known as Starbucks Coffee Company) grows its multinational operations through a generic strategy highlighting its products' speciality. In Michael Porter's

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Q3 Starbucks Corporation (also known as Starbucks Coffee Company) grows its multinational operations through a generic strategy highlighting its products' speciality. In Michael Porter's model, this generic competitive strategy focuses on setting the coffee business apart from competitors. On the other hand, a combination of intensive growth strategies influences the approach that Starbucks uses for growth and expansion. The intensive growth strategies must align with the generic strategy to maximize Starbucks's competitive advantage for firm performance and potential success. For Starbucks, such alignment is observable in the company's continuing emphasis on penetrating markets with its speciality coffee products while offering these products to customers in various market segments. The alignment of its generic and intensive growth strategies reinforces Starbucks Coffee's competitive advantage and business performance in an increasingly competitive global market. (Source: Thompson (2020)) (c) Propose FIVE (5) ways for Starbucks' core product or initial product can be extended through product mapping.

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