Q4(b). John Francois Stores has experienced success throughout its years of operations. However, there is no one at the organization at present whounderstands how the organization should be evaluated with the objective of taking corrective action, if required.

You are given the opportunity to advise Mr. Francois, his family and senior staff regarding the process of strategy evaluation, how the objectives are evaluated as well as the challenges that may arise. You need to be clear in providing advice to members of the organization with respect to measuring its performance. Therefore, what would you say to Mr. Francois, his family and senior staff.(14 marks)