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Q5: a) Outline the situations where scenarios planning can be useful for Organizational Decisions [2 marks] b) A car manufacturer has 2 objectives: to maximize
Q5: a) Outline the situations where scenarios planning can be useful for Organizational Decisions [2 marks] b) A car manufacturer has 2 objectives: to maximize profits and to maximize market share. It develops 2 scenarios for the next 10 years with strategies and respective scores as given in the following table; Objective: Maximize profits Scenarios Carbon fuels Strategy Green prevail Rule Status Quo 100 15 75 Move to Hybrid Cars Produce mixed types of cars Objective: Maximize market share 40 60 70 Scenarios Strategy Carbon fuels Green prevail Rule Status Quo o Move to Hybrid Cars 50 100 Produce mixed types of cars 85 The company's managers consider that the improvements from the worst market share to the best are only 35% as desirable as the improvements from the worst to the best profit. Prepare and execute an extensive analysis and assessment to recommend the most robust strategy for the company. [4 marks) 30
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