Qoo10 is an e-commerce and parcel delivery platform with headquarters in Singapore. Qoo10 operates its own fleet of vehicles and drivers to deliver products in Singapore. Since 2020, due to COVID-19-related restrictions, the company has seen a rapid increase in demand for online shopping and local parcel deliveries in Singapore. However, logistics costs have increased due to the diversity of the cargo and multiple deliveries. In addition, the company has been operating with reduced transport
workforce (planners and drivers) due to safe distance regulations.

(a) Choose one (1) of the following technologies below. Review how the chosen technology can help Qoo10 to address the issues related to planning and/or actual delivery of parcels. What do you think are the possible negative implications of implementing this technology?

• Autonomous Transport
• Blockchain
• Collaborative/digital platforms

(b) Comment on two (2) data analytics applications that Qoo10 can leverage based on the transport issues being faced to improve its competitive position. Do not provide a generic answer but discuss based on the Qoo10 case.