Quarter 4: Invest in the future. Evaluate financial performance - Use activity based costing (ABC) to evaluate profitability of brands and sales offices Evaluate market performance - Customer opinionbrand designs, prices and advertising - Market demandby company, brand and per sales person - Competitor tacticssegments targeted and selection of marketing tactics - Conduct demand analysis to estimate brand, price, advertising, and sales force elasticity Develop one year business plan - Goalsmarketing, financial and ownership - Marketing strategy - Manufacturing strategy - Financial strategy - Pro forma cash flows and financial statements - Size of equity request, number of shares offered, and share price Present business plan to venture capitalists and negotiate equity investment (consult your instructor or Marketplace processing center for details) - Consider taking out conventional loan Invest in R&D for new brand components Begin global roll out of business plan Revise marketing tactics as needed - Brand designs - Brand prices, price promotions and sales priority - Sales force numbers and assignments - Compensation packages - Advertising copy - Media placement and frequency Sales office managementexpand market coverage - Open new sales office(s) Revise production decisions as neededimprove production economies - Forecast demand by brand - Set daily production schedule for each brand - Run factory simulation - Invest in plant capacity Purchase market research Pro forma accounting - Project cash flow Prepare tactical plan

Questions:

1. What did you learn from your Q4 results?
2. What have you learned about your competitors and their strategies?
3. How will that affect your Q5 decision-making?
4. What changes/refinements will you be making in Q5?