Quattro-Canna Holdings wants to generate deeper insight concerning downstream industries' attitudes towards the marketing strategies used and their level of effectiveness concerning the HempTrain. Quattro-Canna Holdings also wants to determine whether downstream industriesare aware of the HempTrain, what consumers think about the quality of the local processing capacity, whether they are likely to adopt hemp into their manufacturing processes and why andhow to distribute their products in South Africa. You advise Quattro-Canna Holdings to use focusgroups.

2.1. Plan how you would execute these focus groups by considering the following operational aspects:

The number of focus groups you propose to conduct and why.

The exact composition of participants for each focus group (number of participants, participants' characteristics, etc.) and why you select these compositions.

How you will recruit and select focus group participants.

Where you plan for the focus groups to meet and why.

Whether you plan to offer incentives to participants, and if so, which type(s). For each of these operational aspects, clearly motivate your reasons for choosing a particular action.