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Queenstown Bus Ltd operates in the South Island of New Zealand. The company undertakes one-day tours to major tourist attractions throughout the South Island. The
Queenstown Bus Ltd operates in the South Island of New Zealand. The company undertakes one-day tours to major tourist attractions throughout the South Island. The transport market in New Zealand is highly competitive with many competing transport companies expanding their busing the lucrative tourist travel market. The managing director of Queenstown Bus Ltd has hired a consulting firm to provide a market analysis and to the leading bus company in New Zealand, known for superior customer service and innovation. The objectives of the company are increase market share to 40% and achieve a return on investment of 10% within 3 years. To achieve these objectives, the strategic priorities of the company are cost, the bus communication system. Required: Design a balanced scorecard for Queenstown Bus Ltd using the table provided below. In the balanced scorecard, suggest one objective each for the financial and customer perspectives, and two objectives each for the internal business processes and learning and growth perspectives. For objective, provide one relevant lag indicator and one corresponding lead indicator. ( 9 marks) Queenstown Bus Ltd operates in the South Island of New Zealand. The company undertakes one-day tours to major tourist attractions throughout the South Island. The transport market in New Zealand is highly competitive with many competing transport companies expanding their busing the lucrative tourist travel market. The managing director of Queenstown Bus Ltd has hired a consulting firm to provide a market analysis and to the leading bus company in New Zealand, known for superior customer service and innovation. The objectives of the company are increase market share to 40% and achieve a return on investment of 10% within 3 years. To achieve these objectives, the strategic priorities of the company are cost, the bus communication system. Required: Design a balanced scorecard for Queenstown Bus Ltd using the table provided below. In the balanced scorecard, suggest one objective each for the financial and customer perspectives, and two objectives each for the internal business processes and learning and growth perspectives. For objective, provide one relevant lag indicator and one corresponding lead indicator. ( 9 marks)
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