Ques 1- Provide a profile of who books with Exodus Travel company. What specific demographic does this company target? Please be specific (i.e. cite stats) and include a discussion of income, age and any other information you can provide about the type of client.

Ques 2- Please provide a discussion of the Push and Pull factors that impact Exodus company's sales. You should provide at least three push and three pull factors as well as why you believe these have emerged as important both to your chosen tour company and the overall niche.

Ques 3- How and where does Exodus Travel company market their products? Why do you think these marketing channels are effective in reaching potential consumers for this company/niche? Identify and explain at least 2 marketing channels?