QueS LIOTI Choose ONE print advertisement for ONE product of your choice (e.g. Diet Coke). Discuss and explain the purpose of segmentation. Using the five bases of segmentation, identify which THREE bases of segmentation have been utilized in the ad. Define each of the segmentation bases you have selected. Justify the segmentation bases you have identified by Marks critically analysing the symbols, images, words and content of your print Allocated ad to determine/describe the target market. ** Use at least 3 academic references to support your answer (50 marks) Discuss the purpose of segmentation. 15 Selected segmentation bases are clearly defined and explained. Marks are awarded based on how well the academic references are 19 applied rather than just "quoted" Referencing (3 academic required) Textbook definition or lack of academic referencing for the above will not 16 be given marks - use other academic resources (Example 1) Ability to analyse symbols, images, words and content used in AD to support the type of segmentation /10 (Example 2) Ability to analyse symbols, images, words and content used in AD to support the type of segmentation /10