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Question 1 0 1 pts Supposedly, you just landed your dream job with the Porsche automobile manufacturer. Your marketing research team was asked to design

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1 pts
Supposedly, you just landed your dream job with the Porsche automobile manufacturer. Your marketing research team was asked to design a new Porsche car; in these endeavors, you and your team need to consider consumers' personality and lifestyle. These two characteristics are nothing but two of the bases.
benefits sought segmentation
psychographic segmentation
geographic segmentation
demographics segmentation
personality and family life cycle segmentation
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