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Question 1 ( 1 point ) Listen Which of these terms is best described by human - driven interaction between individuals / organizations in order

Question

1 (1

point

)

Listen

Which of these terms is best described by "human

-

driven interaction between individuals

/

organizations in order to bring about exchange within a value

-

creation context"?

Customer Lifetime Value

Personal Selling

Value Proposition

Integrated Marketing Communication

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