Question 1

10pts

Which of the following is a defensive goal multinational firms seek to achieve when investing in other countries?

Group of answer choices

To maximize total sales revenue

To gain access to technological innovations developed in other countries

To increase long-term growth and profit prospects

To improve overall market position

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Question 2

10pts

Which of the following is true of global advertising agencies?

Group of answer choices

Global advertising agencies, in emerging markets, take a more entrepreneurial and fresher approach to advertising than local agencies.

By using global advertising agencies, companies can take advantage of economies of scale and other efficiencies.

Advertising through global agencies can always be used more successfully than advertising through local agencies.

Global advertising agencies can better adapt a firm's message to the local culture.

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Question 3

10pts

RL Inc., an American insurance company, attempted to sell life insurance in Spain. However, the company failed to understand that life insurance policies are viewed with a negative attitude in Spain. People are averse to profiting from someone else's death and hence the company failed to reach its sales target. In this scenario, RL Inc. experienced:

Group of answer choices

economic risk.

cultural misunderstanding.

political uncertainty.

legal risk.

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Question 4

10pts

Which of the following is true of a multidomestic company?

Group of answer choices

It views the world as one market and pits its resources against the competition in an integrated fashion.

It pursues different strategies in each of its foreign markets.

It emphasizes cultural similarities across countries and universal consumer needs and wants rather than differences.

It standardizes marketing activities when there are cultural similarities and adapts them when the cultures are different.

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Question 5

10pts

With regard to global marketing, one of the offensive goals a firm seeks to achieve is to:

Group of answer choices

take advantage of significant differences in operating costs between countries.

avoid being locked out of future markets by arriving too late.

increase long-term growth and profit prospects.

gain access to technological innovations which are developed in other countries.

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Question 6

10pts

Which of the following is true of a global corporation?

Group of answer choices

It views the world as one market.

It emphasizes cultural differences across countries.

It emphasizes universal consumer differences rather than needs and wants.

It does not pit its resources against its competition in an integrated fashion.

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Question 7

10pts

Which of the following is the easiest and most common strategic approach for a company making its first foray into the international marketplace?

Group of answer choices

Direct entry

Importing

Joint venture

Exporting

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Question 8

10pts

Which of the following is true of global distribution strategy?

Group of answer choices

Manufacturers have lesser control over distribution when they select agents and distributors located in foreign markets.

Both agents and distributors perform dissimilar functions, and agents assume title to the manufacturers' products, while wholesalers do not.

Manufacturers become less directly involved in the global distribution system when they select agents and distributors located in foreign markets.

If manufacturers establish their own foreign branch, they greatly increase control over their global distribution systems.

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Question 9

10pts

Which of the following growth strategies for entering foreign markets involves companies granting patent rights, trademark rights, and the right to use a technological process to foreign partners?

Group of answer choices

Exporting

Licensing

Importing

Direct entry

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Question 10

10pts

One of the offensive goals multinational firms seek to achieve when investing in other countries is to:

Group of answer choices

preempt competitors' global moves.

compete with foreign firms on their own turf instead of in the United States.

take advantage of significant differences in operating costs between countries.

take advantage of economies of scale.