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Question 1 (11 Marks) American companies form the majority of MNCs (multi-national corporations). On the other hand, many people believe that Americans are poorly equipped

Question 1 (11 Marks)

American companies form the majority of MNCs (multi-national corporations). On the other hand, many people believe that Americans are poorly equipped to assist an organisation to enter into a non-American culture.

  1. Explain the characteristics of the American culture that would prohibit understanding and empathetic behavior towards another culture. (5 Marks)

ANSWER i):** Answer box will enlarge as you type

  1. Explain the Uppsala model and how it assists organisations to expand globally. (6 Marks)

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