Question 1 (20 pts):

Choose a specific product or brand. Describe three (3) potential customer groups that would be a bad target for this product. How and why do you know this customer group would be a bad target? What is an alternate product in a similar category that might be a good fit for these customers? Discuss and explain in detail, based on the information covered this week.

(When responding to your classmates' post, think about including possible alternate target markets that would be a bad choice for the selected product.)

Question 2 (20 Pts):

This question will allow you to focus on why we buy, and evaluate the influences on our purchasing behavior.

Think about a major life decision, such as buying a car, buying a house, choosing a college, or moving to a different city, or any major purchase or financial decision that you have made or expect to make in your lifetime. Discuss and explain three or more criteria you might use to evaluate your decision and alternatives. On what did you base your evaluation?

In your post, make sure to describe and list your criteria in order from most to least important.