Question
QUESTION 1 (25 MARKS) Mawar Baiduri is a producer of car perfume. Their latest product: Sticky Wangi, is a refillable perfume that can be stick
QUESTION 1 (25 MARKS)
Mawar Baiduri is a producer of car perfume. Their latest product: Sticky Wangi, is a refillable perfume that can be stick to the windshield and can last up to 30 days.
As the marketing manager for Mawar Baiduri, you are required to determine the market segmentation, targeting and positioning of Sticky Wangi. Please demonstrate how your manipulation of the marketing mix can help to position your product in the mind of your target market. Justify the value that customers will get from the product. (25 marks)
CONSUMER BEHAVIOUR SUBJECT
ANSWER MUST REFER TO MALAYSIA NOT OTHER COUNTRY
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The Practice Of Modern Internal Auditing
Authors: Lawrence B Sawyer
2nd Edition
0894130927, 978-0894130922
