Question 1 [25] Read the information regarding eBay and then answer the question that follows. eBay is a global online auction and trading company launched by American entrepreneur Pierre Omidyar in 1995. eBay was one of the first companies to create and market an Internet website to match buyers and sellers of goods and services. The company, which caters to individual sellers and small businesses, is a market leader in e-commerce worldwide. eBay is headquartered in San Jose, California.

TM and eBay, Inc., all rights reserved/PRNewsFoto/AP Images Customers can participate in setting up websites within their own country or use one of the company's international sites. There are eBay websites for both the US and Canadian markets, most European countries and several countries in Asia. Latin American websites are operated in association with Mercado Libre, an e-commerce provider running similar operations. Although auctions constitute the bulk of eBay sales, fixed-price sales also constitute a significant share of transactions. A key factor in eBay's growth was its implementation of procedures to promote safe, transparent trading, accessible nearly anywhere to anyone. PayPal, the online automated clearing house for payments, has been a cornerstone of eBay's transaction environment. In October 2002 eBay bought PayPal, but it was spun off as an independent company in 2015. Other major acquisitions in the 2000s include Skype (sold 2009), Shopping.com, Rent.com (sold 2012) and StubHub. eBay relies on its users to self-regulate the trading community through a feedback system that allows buyers to rate sellers on transactions. (Formerly, sellers could also leave negative feedback on their buyers, but this feature was removed in 2008.) In theory, unscrupulous vendors are exposed and lose the trust enjoyed by reputable sellers. In practice, some vendors received poor ratings through no fault of their own but because of, for example, problems with package deliveries, and other vendors garnered good ratings for a short period before setting up cybercrime scams to defraud customers. In response, the company made available educational resources for best-practice trading. Furthermore, eBay lists categories of potentially prohibited items; the company sanctions would-be traffickers in goods that may be illegal or offensive. Nevertheless, eBay came under increasing legal pressure in Europe, where several manufacturers sued the company, charging that it was complicit in the distribution of counterfeit goods because it took a commission on the sales that it facilitated without imposing adequate controls on the transactions. In particular, some luxury fashion houses in France sued eBay for damages, with the first judgment of 20,000 against the company in June 2008. Source: https://www.britannica.com/topic/eBay

1.1 Apply Porter's five forces to eBay and then give recommendations.