QUESTION $1$

$34$ points

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Match each business analytics term to its definition.

Data integrity

The use of data to make knowledge, draw conclusions, and address business questions

Business analytics

Analytics used to evaluate the promotion, distribution, and selling of a product or service.

Data

Analytics used to evaluate the financial performance of a business

Accounting Analytics

Raw numbers and facts that have little meaning on their own

Marketing analytics

The combined accuracy, validity, and consistency of data stored and used over time