Question 1 (3 points) if} An airline spent $450,000 on an acquisition promotion campaign which resulted in 1 million promotional pieces being sent to 1 million prospective customers. This single campaign resulted in the addition of 25,000 new customers. For this campaign, the airline's acquisition rate was ___ and its acquisition cost of acquiring a new customer was ___ 40%, $450,000 6%, $45 2.5%, $45 2.5%, $18 None of the above