= Question 1) (35 points) Quarterly demand values for flowers at a wholesaler are as shown below. Forecast quarterly demand for year 5 using simple exponential smoothing with a 0.35 as well as Holt's model with a 0.35 and = 0.25. Which of the two methods do you prefer? Why? (Hint: You need to calculate forecasting accuracy measures to choose the best model). = Table 1 - Quarterly Demand (in Thousand dollars) Demand Year Quarter ($000) 1 I 346 II 330 III 284 IV 240 2 I 282 II 294 260 IV 276 3 I 232 II 266 III 186 260 I 266 II 218 III 212 IV 224