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Question 1 6 Which of the following is not a characteristic of a well defined market segment that could be a target market? The members
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Which of the following is not a characteristic of a well defined market segment that could be a target market?
The members of the segment have some characteristic in common that relates to the product.
The members do not have a need for the company's product.
The members of the segment have a characteristic that distinguishes them from the rest of the market.
The members of the segment can be reached with information.
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